نامه‌های بیزوس
استیو اندرسون
نامه‌های جف بیزوس به سهام‌داران
سال های ۱۹۹۷ تا ۲۰۱۸
۱۴ اصل رشد و ریسک
- آزمایش -
شکست موفق را تشویق کنید
شکست موفق را تشویق کنید
اگر از شکست ها یاد بگیریم اونها موفق هستن
شکست موفق را تشویق کنید
منظور از شکست بی‌کفایتی و تنبلی نیست
- آزمایش -
روی ایده‌های بزرگ ریسک کنید
یک پیشنهاد رویایی برای کسب و کار
مشتریان عاشقش هستند
مقیاس پذیر است
بازگشت سرمایه قوی دارد
با گذشت زمان پایدار باقی میمونه
- آزمایش -
نوآقرینی و نوآوری پویا را تمرین کنید
- ساخت -
به مشتریان خود وسواس داشته باشید
به مشتریان خود وسواس داشته باشید
مسائل رو پیش از وقوع حل کنید
به مشتریان خود وسواس داشته باشید
همواره سوال کنید
به مشتریان خود وسواس داشته باشید
فراتر از انتظار
- ساخت -
تفکر بلند مدت داشته باشید
- ساخت -
متوجه چرخ‌لنگرتان باشید
- شتابدهی -
سریع تصمیم بگیرید
سریع تصمیم بگیرید
۲ نوع تصمیم
۲ نوع تصمیم
نوع ۱: تصمیم‌های مهم و عواقب بزرگ و برگشت ناپذیر
نوع ۲: تصمیم های برگشت پذیر
سریع تصمیم بگیرید
روایت های ۶ صفحه‌ای
روایت های ۶ صفحه‌ای
بیانیه مطبوعاتی - پرسش و پاسخ‌ها
چطور و چگونه کار می‌کند
سوالات: مشتری کیست؟ مشکل چیست؟ مزیتش برای مشتری چیست؟ از کجا میدانید مشکل را حل می‌کند؟ تجربه
مشتری چه شکلی خواهد بود؟
- شتابدهی -
پیچیدگی‌ها را ساده کنید
- شتابدهی -
با تکنولوژی در زمان صرفه‌جویی کنید
- شتابدهی -
مالکیت را ترویج دهید
- مقایس‌پذیری -
فرهنگ‌تان را حفظ کنید
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer
trust. Although leaders pay attention to competitors, they obsess over customers.
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results.
They act on behalf of the entire company, beyond just their own team. They never say “that’s not my
job."
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to
simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not
invented here." As we do new things, we accept that we may be misunderstood for long periods of
time.
Are Right, A Lot
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse
perspectives and work to disconfirm their beliefs
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new
possibilities and act to explore them
Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent,
and willingly move them throughout the organization. Leaders develop leaders and take seriously
their role in coaching others. We work on behalf of our people to invent mechanisms for development
like Career Choice
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably
high. Leaders are continually raising the bar and drive their teams to deliver high quality
products, services, and processes. Leaders ensure that defects do not get sent down the line and
that problems are fixed so they stay fixed
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that
inspires results. They think differently and look around corners for ways to serve customers
Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive
study. We value calculated risk taking
Frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There
are no extra points for growing headcount, budget size, or fixed expense
Earn Trust
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally
self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their
team’s body odor smells of perfume. They benchmark themselves and their teams against the best.
Dive Deep
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical
when metrics and anecdote differ. No task is beneath them
Have Backbone; Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is
uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for
the sake of social cohesion. Once a decision is determined, they commit wholly
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a
timely fashion. Despite setbacks, they rise to the occasion and never settle
- مقایس‌پذیری -
روی استانداردهای بالا تمرکز کنید
روی استانداردهای بالا تمرکز کنید
سخت‌تر کار کن، لذت ببر، تاریخ سازشو
- مقایس‌پذیری -
مهم‌ها را بسنجید
- مقایس‌پذیری -
همیشه روز اول است
